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| Bjorn arriving at the premiere, pulled by Jurmaine. |
Being Bjorn traces the highs and lows of a life lived for fashion (and toilet stall peyote binges). Bjorn would not sell the rights to his story unless he was allowed to play himself, and the result is the feeling of truly being along for the ride. A rather uncomfortable ride.
Bjorn was escorted to the premiere in his airtight box by his faithful companion, Jurmaine. By all accounts he kept the lid on tightly the whole time.

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